Your Story Article - Abhas Kumar
Yatra Online is not exactly a startup today. But for the seven-year-old travel operator, backed by the American venture capitalists Norwest Venture Partners and Intel Capital, roping in Salman Khan, who has a knack of minting crores from all of his movies, is an interesting deal. Salman has a 5% stake in Yatra.com, which is an ad-for-equity deal. For the uninitiated, an entails promoting and marketing the brand.